diff -Nru qemu-8.0.4+dfsg/debian/changelog qemu-8.0.4+dfsg/debian/changelog
--- qemu-8.0.4+dfsg/debian/changelog	2023-09-27 18:53:27.000000000 +0000
+++ qemu-8.0.4+dfsg/debian/changelog	2023-10-03 22:13:20.000000000 +0000
@@ -1,3 +1,11 @@
+qemu (1:8.0.4+dfsg-1ubuntu3) mantic; urgency=medium
+
+  * d/rules: Get rid of binary-helper target; explicitly invoke its
+    commands under binary-{arch,indep}.  This makes the build succeed
+    again in Ubuntu, where binary-helper wasn't being properly invoked.
+
+ -- Sergio Durigan Junior <sergio.durigan@canonical.com>  Tue, 03 Oct 2023 18:13:20 -0400
+
 qemu (1:8.0.4+dfsg-1ubuntu2) mantic; urgency=medium
 
   * d/rules: Incorporate the following changes from Debian unstable, in
diff -Nru qemu-8.0.4+dfsg/debian/rules qemu-8.0.4+dfsg/debian/rules
--- qemu-8.0.4+dfsg/debian/rules	2023-09-27 18:48:47.000000000 +0000
+++ qemu-8.0.4+dfsg/debian/rules	2023-10-03 22:12:39.000000000 +0000
@@ -497,8 +497,11 @@
 	  echo "built-using=$$srcs" >> debian/qemu-user-static.substvars ; \
 	fi
 endif
-binary-arch: install-arch binary-helper
-binary-arch: a=-a
+binary-arch: install-arch
+	dh_installdeb -a
+	dh_gencontrol -a
+	dh_md5sums -a
+	dh_builddeb -a
 
 ##############################################
 ### firmware, qemu-user-data package
@@ -701,24 +704,22 @@
 	dh_lintian -i
 	dh_compress -i
 	dh_fixperms -i
-binary-indep: install-indep binary-helper
-binary-indep: a=-i
+binary-indep: install-indep
+	dh_installdeb -i
+	dh_gencontrol -i
+	dh_md5sums -i
+	dh_builddeb -i
 
 build: build-arch build-indep
 install: install-arch install-indep
 binary: binary-arch binary-indep
-binary-helper:
-	dh_installdeb $a
-	dh_gencontrol $a
-	dh_md5sums $a
-	dh_builddeb $a
 
 clean:	debian/control
 	dh_clean \
 		b/ \
 		configs/devices/x86_64-softmmu/microvm.mak \
 
-.PHONY: build install binary binary-helper clean
+.PHONY: build install binary clean
 
 ifneq (,$(wildcard debian/control-in))
 # only include rules for debian/control if debian/control-in is present