It be helpful if the "add_cloud_info" function in the general apport hook for Ubuntu were updated to collect this serial information and add it to bug reports. I believe there is a bug and or JIRA card about updating the hook (as its quite old) which is a part of the apport package and can be found on an installed system in /usr/share/apport/general-hooks/ubuntu.py.
It be helpful if the "add_cloud_info" function in the general apport hook for Ubuntu were updated to collect this serial information and add it to bug reports. I believe there is a bug and or JIRA card about updating the hook (as its quite old) which is a part of the apport package and can be found on an installed system in /usr/share/ apport/ general- hooks/ubuntu. py.