[nvidia] nvidia driver unable to load on clean 7.10 install

Binary package hint: nvidia-glx-new

The nvidia driver is unable to load on a full clean 7.10 install.

I've tried both the 2.6.20 kernel and the 2.6.22 kernel in 7.10 after a clean 7.10 install and after a clean 7.04 to 7.10 upgrade.
Loading the driver does work perfectly on a clean 7.04 install with the stock 2.6.20 kernel, so I'm guessing something is broke in 7.10.
Other distributions also work fine (fedora and gentoo), so I don't think it's hardware related.

helpfull output:

zubzub@zubzub-desktop:~$ sudo sh -x /sbin/lrm-video nvidia
+ PATH=/sbin:/bin
+ MODULE=nvidia
+ shift
+ [ nvidia = nvidia ]
+ [ -e /lib/linux-restricted-modules/.nvidia_legacy_installed ]
+ [ -e /lib/linux-restricted-modules/.nvidia_new_installed ]
+ MODULE=nvidia_new
+ XORG=nvidia
+ cat /etc/X11/xorg.conf
+ sed -n -e /^[ \t]*section[ \\t]*"device"/I,/^[ \t]*endsection/I{/^[ \t]*driver[ \t]*/I{s/^[ \t]*driver[ \t]*"*//I;s/"*[ \t]*$//;p}}
+ grep -q -w nvidia
+ echo Not loading nvidia_new module; not used in /etc/X11/xorg.conf
Not loading nvidia_new module; not used in /etc/X11/xorg.conf

zubzub@zubzub-desktop:~$ dmesg | tail
[ 156.508007] NVRM: ownership of the device's registers.
[ 156.510367] nvidia: probe of 0000:01:00.0 failed with error -1
[ 156.510900] NVRM: The NVIDIA probe routine failed for 1 device(s).
[ 156.510905] NVRM: None of the NVIDIA graphics adapters were initialized!
[ 193.314990] NVRM: request_mem_region failed for 16M @ 0xc0000000. This can
[ 193.314993] NVRM: occur when a driver such as rivatv is loaded and claims
[ 193.314995] NVRM: ownership of the device's registers.
[ 193.315602] nvidia: probe of 0000:01:00.0 failed with error -1
[ 193.315804] NVRM: The NVIDIA probe routine failed for 1 device(s).
[ 193.315809] NVRM: None of the NVIDIA graphics adapters were initialized!

zubzub@zubzub-desktop:~$ dpkg -l linux-restricted-modules-\*| grep ii
ii linux-restricted-modules-2.6.22-14-386 2.6.22.4-14.10 Non-free Linux 2.6.22 modules on 386
ii linux-restricted-modules-common 2.6.22.4-14.10 Non-free Linux 2.6.22 modules helper script

zubzub@zubzub-desktzubzub@zubzub-desktop:~$ dpkg -l nvidia-\* | grep ii
ii nvidia-glx-new 100.14.19+2.6.22.4-14.10 NVIDIA binary XFree86 4.x/X.Org 'new' driver
ii nvidia-kernel-common 20051028+1ubuntu7 NVIDIA binary kernel module common filesop:~$ dpkg -l nvidia-\* | grep ii
ii nvidia-glx-new 100.14.19+2.6.22.4-14.10 NVIDIA binary XFree86 4.x/X.Org 'new' driver
ii nvidia-kernel-common 20051028+1ubuntu7 NVIDIA binary kernel module common files

zubzub@zubzub-desktop:~$ uname -a
Linux zubzub-desktop 2.6.22-14-386 #1 Tue Dec 18 07:34:24 UTC 2007 i686 GNU/Linux

zubzub@zubzub-desktop:~$ lspci
00:00.0 Host bridge: ATI Technologies Inc Radeon Xpress 200 Host Bridge (rev 01)
00:02.0 PCI bridge: ATI Technologies Inc RS480 PCI-X Root Port
00:19.0 PCI bridge: ALi Corporation M5249 HTT to PCI Bridge
00:1b.0 Ethernet controller: ALi Corporation ULi 1689,1573 integrated ethernet. (rev 50)
00:1c.0 USB Controller: ALi Corporation USB 1.1 Controller (rev 03)
00:1c.1 USB Controller: ALi Corporation USB 1.1 Controller (rev 03)
00:1c.2 USB Controller: ALi Corporation USB 1.1 Controller (rev 03)
00:1c.3 USB Controller: ALi Corporation USB 2.0 Controller (rev 01)
00:1d.0 Audio device: ALi Corporation High Definition Audio/AC'97 Host Controller
00:1e.0 ISA bridge: ALi Corporation PCI to LPC Controller (rev 31)
00:1e.1 Bridge: ALi Corporation M7101 Power Management Controller [PMU]
00:1f.0 IDE interface: ALi Corporation M5229 IDE (rev c7)
00:1f.1 RAID bus controller: ALi Corporation ULi 5287 SATA (rev 02)
01:00.0 VGA compatible controller: nVidia Corporation G72 [GeForce 7300 SE] (rev a1)